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4 min read
Sales & marketing

A marketing campaign by Visit Faroe Islands launched on April 15, 2020. Challenge / background Many people were forced to cancel or postpone their trip to the Faroe Islands in early 2020 because of Covid-related travel restrictions. At Visit Faroe Islands, we felt it was important to reach out to this group of people; to […]

3 min read
Sales & marketing
Sustainability

Marketing/management campaign by Visit Faroe Islands launched in February 2019.   Challenge / background Before Covid, more and more destinations were facing challenges related to an increase in tourists. The same applied to the Faroe Islands. Although the islands did not in any way suffer from “over-tourism”, there were a few selected locations that have […]

3 min read
Product development

 The travel industry is currently going through an enormous catastrophe and a large number of travel companies are suffering from acute liquidity crises. When the current travel restrictions have been lifted, we’ll begin to see the impact on the industry’s operating models as well as the consumers’ will to travel. One thing is for certain, […]

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Man standing in a yellow jacket on a wooden walkway overlooking a forest in Finland.
2 min read
Sales & marketing

Accessibility of the product is the key to a sufficient purchase decision. Digital is one of the hottest trend words of today: everything should be online, digitalized or at least stored in the cloud. But what it actually does mean in terms of sales? This piece of text is not about how to make a […]

3 min read
Product development

The Nordic countries have a long tradition of co-operating in various fields under the auspices of the Nordic Council of Ministers. In 2017, the Nordic business ministers included tourism in their plans to increase Nordic cooperation and the region’s tourism share. In a competitive industry with increased importance on the global scale, strategic cooperation is […]

3 min read
TravelTech

In the fall of 2020, the Icelandic tourist board decided to increase the number of natural attractions which had automatic pedestrian counting devices. Roughly 20 internet-connected devices were set up, across all counties and have been publishing numbers daily to the tourism data dashboard to track pedestrian traffic on our most precious attraction, nature itself.  […]

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