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Product development

Introduction Product development can be a fun process, when it comes to the things that you, as an operator, are excited or passionate about. It is always easier to work with products and services that live in the extension of your interests, but it is also important to take customers’ needs, interests and “digital search-power” […]

4 min read
Sales & marketing

In April 2019, the MICE department at Visit Faroe Islands started a LinkedIn showcase page called Visit Faroe Islands Meetings. The showcase page aimed to reach corporations and travel agents and inspire them to place their meetings, conferences and incentive travel in the Faroe Islands through articles, images, videos, events and so on. Before the […]

Man standing in a yellow jacket on a wooden walkway overlooking a forest in Finland.
2 min read
Sales & marketing

Accessibility of the product is the key to a sufficient purchase decision. Digital is one of the hottest trend words of today: everything should be online, digitalized or at least stored in the cloud. But what it actually does mean in terms of sales? This piece of text is not about how to make a […]

3 min read
Product development

The Nordic countries have a long tradition of co-operating in various fields under the auspices of the Nordic Council of Ministers. In 2017, the Nordic business ministers included tourism in their plans to increase Nordic cooperation and the region’s tourism share. In a competitive industry with increased importance on the global scale, strategic cooperation is […]

3 min read
TravelTech

In the fall of 2020, the Icelandic tourist board decided to increase the number of natural attractions which had automatic pedestrian counting devices. Roughly 20 internet-connected devices were set up, across all counties and have been publishing numbers daily to the tourism data dashboard to track pedestrian traffic on our most precious attraction, nature itself.  […]

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